Fabletics Teams Up With Demi Lovato For Their Most Anticipated Fashion Line Yet

Anyone who follows Demi Lovato on any of her social media accounts knows what a big fan of fitness she is. Spreading the message of body positivity and the importance of well being, she has become of the biggest hollywood fitness inspirations. She actively tries to urge people to shed the unhealthy lifestyle and work out to maintain their bodies well. In the past, Demi Lovato has been known to team with with fitness companies, endorsing their products, but recently, she decided to take a new venture and launch her own line of fitness clothing. Teaming up with activewear giant, Fabletics, Demi Lovato took to Instagram to share the news with her fans about the collaboration. According to the post, she was extremely happy that she was partnering up with a fashion giant to release her own line of limited edition activewear which customers can avail of through the Fabletics website.

 

Fabletics was established in 2013 and since then has created a huge splash on the fashion industry. By giving their customers clothing that not only looks good, but also feels good,they established their place in the activewear market. But the reason for Fabletics’ success doesn’t just lie in the kind of products that they offer, though that is one of the biggest factors why they were received so well in the industry. Fabletics in fact has adopted some of the best market strategies that brands have used in recent times, to promote their products and to attract more customers. By implementing a membership system where customers get a set of active wear clothing every month, Fabletics has managed to keep their customers coming back for more. Because of this system, customers of Fabletics can get the latest in activewear fashion, delivered every month, right to their doorstep, without having to do much effort.

 

The new collection will be one of Fabletics’ first collaborations. The collections will be available soon through the Fabletics website and in their stores across the country. The line will feature extremely flattering pieces of activewear that are designed to support you and to motivate you to get that fit body that you have always wanted. The pieces have all been designed by Demi herself, and will contain some of the latest looks from this years activewear fashion. The collection embodies everything that Demi Lovato is, and stays true to her style and her personality. In addition to being absolutely fashionable and comfortable, the clothing will also feature inspirational quotes and messages, and some lyrics from Demi Lovato’s songs as well. All in all, the collection seems to be one of the most anticipated fashion lines yet that Fabletics has put out.

 

In addition to being absolutely fashionable and comfortable, the line is also known for something else. Demi Lovato is someone who believes in giving back to the community and helping underprivileged people across the word. Fabletics therefore paired up with GirlUp, a non profit organization that aims at providing girls in underprivileged countries with bicycles, so that they can make safer commutes to school and work.

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