A S’well Startup


Sarah Kauss is ten million dollars closer to replacing the plastic bottle, says CNN article. In 2010, Kauss set up her start up for S’well, a line of insulated, reusable stainless steel bottles that can keep beverages cold for up to 24 hours and hot for up to 12 hours. The business that sells the S’well has sold up to four million bottles, according to their Wikipedia. That’s four million consumers who no longer have to throw away tons and tons of plastic bottles. Although the metal bottle is an excellent idea, it was not something that many people wanted to carry around in their day-to-day lives. Fortunately, however, Kauss came up with several fun designs that made them more desirable for people to want to carry around. 

Today, the S’well comes in over fifty colors and three different sizes between $25 and $35. As you can see, this is a product that aims to get rid of the plastic bottle by bringing forth a new stylish, and eco-friendly bottle. This avoids tons and tons of plastic waste every year and can really and truly help the planet. Kauss maintains that helping the environment is her main goal and she is certainly doing so with her product.