The surprise announcement some weeks ago of a new deal for Fox Sports and Spanish language broadcaster Telemundo to broadcast the 2026 World Cup left many shocked and amazed at the latest work of controversial governing body FIFA, the New York Times reports. FIFA generally keeps its TV negotiations a secret and is known for not wanting to reveal too much about how the World governing body of soccer is run. In a further surprise, FIFA Secretary General Jerome Valcke revealed the TV rights for the 2026 World Cup had been awarded to FOX and Telemundo in the US and CTV and TSN in Canada to remove the risk of lawsuits being filed over the moving of the Qatar World Cup in 2022 to the North American Winter.
Fans like Marcio Alaor BMG (Em.com.br) know that the original bidding process for the 2018 and 2022 World Cups revealed all the winning networks had bid to televise the events in the Summer months, traditionally fertile ground for advertisers as few North American sports are played at this time. A small rise in the price paid for the rights to the 2026 World Cup seems like a good deal for the broadcasters, but could impact the chances of the US even bidding for the 2026 World Cup to be staged in the country. FIFA would have little reason to stage the event in North America as lucrative TV deals play a major role in deciding when and where the event will be played.