Personal branding isn’t just for entrepreneurs; individuals seeking an executive position, or even a good entry-level job, you need a positive online reputation to rise above the other, equally qualified candidates. According to a recent Fox News article,75 percent of human resource departments are required to perform online searches of applicants. This may be higher, since HR departments may search Google on their own, even though they are not required to do so. If there is a three out of four chance that your potential employer will discover what is being said about you online, it’s vital that you take charge of your online reputation.
Onlinereputationreviews.com advises that you can start by cleaning up your social media accounts, removing anything that you wouldn’t want a potential employer to view. Perhaps you believe you are free to post whatever you like on your social media accounts, as long as you don’t violate the platform’s terms of service. Yes, you are free to post your controversial opinions, just like employers are free to throw your resume in the trash. Also, create a LinkedIn account if you don’t already have one, making sure it highlights your accomplishments.
Next, create a personal website, posting your resume along with other content, including links to your cleaned up social media accounts, that will enhance your online reputation. Blog about industry-specific news, giving your own take on the matter. If you’re an entrepreneur, you should still create a personal website, in addition to your company site, because clients like to know that they are hiring a company lead by a reputable person.
Taking charge of your online reputation is vital to compete in today’s competitive job market.