The lip balm superstar company EOS (https://evolutionofsmooth.ca/) has become a powerhouse in the world of beauty products. The round spheres started off as a completely uniquely designed lip balm. It is now the second top selling lip balm product in the nation. The round spheres are now instantly recognizable as an EOS product. They achieved their success with a goal, a dream, and a plan.
EOS put a number of things into effect when they decided to set out on recreating a beauty product that has been mainly designed a certain way. They chose to make their beauty product experimentally different than other lip balm products. They started off with the appearance of their lip balm. They created a plethora of different packaging ideas. They picked out a unique round shaped design because it appealed to a variety of senses. The round design of the EOS lip balms are visually appealing and pleasing to the touch.
The company analyzed what beauty buyers are mainly focused on when they decide if they will buy a new beauty product. Their studies showed that beauty customers prefer to buy beauty products on Amazon and Well that contain environmentally friendly or naturally derived ingredient products. The selected jojoba oil, shea butter, and Vitamin E. They created a variety of different natural flavors for their lip balms. These ingredients help to keep your dried out lips smooth and fresh.
Last of all, the EOS company put a lot of effort into their marketing plans. This allowed for the company to reach out to millennials and other customers. They used beauty vloggers and millennial celebrities (https://www.facebook.com/eos/) to put plenty of energy into their marketing. This attention to where beauty product buyers focus their attention paid off for EOS. They are now the second top selling beauty lip balm company in the nation.