Jose Borghi Overtaking The Media Industry

Jose Henrique Borghi is the CEO of Mullen Lowe, a prominent Brazilian advertising agency. Born in Presidente Prudente, Jose Henrique was initially undecided on which career to take on. He graduated in Advertising and Propaganda from PUC-Campinas and began his journey to become one of the most successful advertisers in Brazil. Jose has always been innovative and thrives on meeting all goals his mindsets. Working as an editor for Standart Ogilvy he made visible progress. He opted to start his company despite having no capital and potential investors, with his wild creativity Jose managed to amaze the world with the ideas he innovated.

Jose Henrique has created a market for himself both regionally and internationally. He has worked with the Down Syndrome Association and Honda Company in Brazil. Globally he has worked with Unilever, Delta Lines, American Express and Folha Group. Jose has received credit for creating meaningful campaigns that have a significant impact, for instance, the Mammals of Parmalat. Mullen Lowe also uploaded fun videos of Folha Top of Mind on Instagram that targeted the global audience.

To acknowledge his work the Brazil ad agency has received several awards including Advertising Awards, London Festival Awards, Cannes Lions, New York Festival and the Big Brand Love Award. At the annual Crafting Brand for live awards, the Big Brand Love Award was received by Mullen Lowe Brasil for its film Cif-Cristo Redentor. The co-president of the agency, Jose Henrique acknowledged the collaboration for incorporating the necessary hard work required to bring an outcome that pleased both the client and the agency. The Brazilian advertising agency has rebranded itself after partnering with the Partners to form the Mullen Lowe Group and has already incorporated the name in its New York and London offices. Partnering with Partners will enable José to focus on writing and inventing significant work while his co-president Andre Gomes focuses on management.

Mullen Lowe Agency; an influential advertising company

In 2015, the Borghi Lowe agency was rebranded to Mullen Lowe Brasil. The rebranding was done in response to the global announcement to reunite the US agency Mullen, the partners’ network and global Lowe and create the Mullen Lowe Group.

There are plans underway to transfer the all the operations of the groups and Brazil will be the hub of the network.

In addition to the rebranding, there was also a change in management. The CEO of the company is Jose Borghi while the co-CEO will be the Andre Gomez. Gomez is the vice president of the Rio DE Janeiro branch. His promotion will have him take responsibility for managing the operations of the agency. Jose, on the other hand, will be in charge of innovation and creativity of the agency.

The company also decided to close the office in Brasilia and focus all their attention on the Rio De Janeiro and Sao Paulo offices.

The company has integrated marketing communications with a strong entrepreneurial culture which has propelled their success.

The network has different agencies that include;

v MullenLowe

v MullenLowe Open; which is a behavior related agency. They have systems in place that promote digital marketing

v MullenLowe Profero; it is a full-service agency that provides integrated digital marketing. They operate in over 15 offices with 600 employees

v MullenLowe Mediahub; this is a responsive media shop which offers full service. The agency is headquartered in Boston.

About Jose

From a young age, Jose knew what he wanted to be, and that is why he did courses that were related to advertising. He worked in different agencies that gave him experience in the sector. He ended up starting his own company the BorghiErh which was later acquired by Lowe and later became the Borghi Lowe.