This article was originally reported on PR Newswire.
Purina has launched a new campaign featuring it’s own employees who are raving about Beneful. Tom, an operations performance manager is featured on the ad stating that he oversees the productions and quality of Beneful and is proud to feed it to his own dog.
The new campaign features a TV commercial and a poster for digital and print advertising and featuring Atlanta Employees and their pets. Juli Plassmeyer, Purina’s Vice President of Dog Food Marketing, says ““We’re pet owners, too, and we will never compromise the trust consumers place in our products.”
“We know Beneful is a quality, nutritious, safe dog food,” Plassmeyer says “Nobody cares more about pets than Purina, and there’s something very powerful when our own people say – ‘I make Beneful dog food, I feed Beneful to my pets, and I’m proud to work for Purina.’”
Purina associates share a “not on my watch” sentiment that lives up to Purina’s long-standing values and standards:
“After working here, there’s no other food that I would feed my pets,” says Tom, an Operations Performance Manager.
“There are no short cuts. We go above and beyond to make sure you have top-quality dog food. My dogs love it,” says Brandon, an Ingredient Unloader.
“We’re not just making it for your pets, we’re feeding it to our own pets, and we know it’s good,” says Cliff, a Materials Accounting Coordinator.